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Free delivery on all UK orders £50 or more
Christmas Catalogue
Volunteer in an H4H Store
do your bit

The Trading company gifts all its profits to the charity to help provide as much support for the wounded, injured and sick as possible.



More about Help for Heroes Trading

Shop in a Box

Shop in a Box Information

Increase your fundraising power at your event with the extensive range of branded H4H products you can see on this website. We have selected our most popular best-selling products and packaged them into handy "Shop in a Box" packs. You can have one of these packs for your event on a sale or return basis.

Visit one of our shops

Our Cardiff Shop

We opened our first high street shop in October 2012 in St David's, Cardiff as another way to support our Charity activities and raise money. We have now opened two more shops in intu Lakeside, Essex and Meadowhall, Sheffield. All shops are open 7 days a week.

Wedding Favours

Wedding Favours

Mark your special occasion by supporting our heroes with a donation, whether it is an anniversary, christening, baby shower, birthday or wedding day. We can supply branded donation cards and even Lapel Pins with a suggested donation of £1 or £2.

Mobile Shop

Mobile Shop

Our Mobile Retail Team travel the length and breadth of the country, attending hundreds of events from county shows to Christmas markets selling H4H merchandise and spreading the Charity message. Check our events map to see if they're attending an event near you!