James Fernando recently took part in a Help for Heroes shoot near his home in London, to model our five star favourite styles. James is part of Help for Heroes’ Partnerships team which focuses on Major Donors and Trust & Foundations fundraising. In his spare time he is part of the Army Reserves as a soldier in the Honourable Artillery Company based in the City of London.

He says, ’Over the last 7 years I have had the privilege of working alongside both regular and reserve members of the armed forces and made lasting friendships along the way. Being able to support our veteran men and women in my day job is something that I am proud to do. It is imperative that we show support to the veterans and their families on their journey of recovery after the service, sacrifice, and resilience they have shown us’.

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 ‘Showing your appreciation for their sacrifice by representing the Help for Heroes colours is a small gesture of thanks that can go a long way’. - James Fernando