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    What is a cookie?

    Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

    How do we use them?

    Cookies allow you to take advantage of different functions on the Help for Heroes Trading website. As some of these are essential features, we recommend therefore that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart and proceed to Checkout.

    Cookies help us to identify which pages and/or products are the most popular and play an important role in helping us to enhance the usability and performance of our site.

    Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

    Below explains the cookies we use and why.

    Google Analytics (_utma, _utmb, _utmc, _utmz)
    These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
    Click here for an overview of privacy at Google

    Shopping session (SHOP_SESSION_TOKEN)
    This cookie is used to record that users have an active session on the shopping cart. This cookie expires when you close your browser.

    Visitor cookie (STORE_VISITOR)
    This cookie is used to record that a visitor has been logged on the shopping cart site. This cookie expires when you close your browser.

    If you wish to opt out of being tracked by Google Analytics across all websites visit