Feel Good, Inside and Out
At the Help for Heroes shop, we offer stylish, purpose-driven clothing that enhances your wardrobe while supporting a cause that makes a real difference. Every purchase goes beyond fashion - it helps raise awareness and funds for Help for Heroes, a charity dedicated to supporting the Armed Forces community.
About Us
Our journey began in 2007 with a simple mission: to support the Armed Forces community by raising awareness and much-needed funds for Help for Heroes. Through the creation of high-quality, stylish apparel, we aim to provide ongoing support to veterans and their families, contributing directly to the charity’s work.
We're excited about the future. We want to grow and expand in order to create more ways for you to support a meaningful cause and make a difference. And we're committed to deliver on style, comfort and versatility.
If you’d like to stay connected, sign up for the Help for Heroes newsletter to see the impact you’re making.
How We Make a Difference
The profits from every item sold go directly to Help for Heroes, funding essential services for anyone who served in our military.
The charity provides a wide range of physical and mental health support, as well as helping veterans and their families with their welfare and social needs. By choosing our clothing, you're helping veterans access the resources they need to find support and live well after service.
Our collection is more than just clothes. When you wear our clothing or accessories, you’re showcasing your commitment to making a real difference, all while looking great.
The more you shop, the more you help - because every piece makes a difference.
Our Clothing Collections
Everyday Style
From cosy hoodies to casual tees, our collection is designed for comfort and style whether you're out for a walk, running errands or simply relaxing.
Unisex Fit
Designed with everyone in mind, our clothing features versatile fits and high-quality materials, ensuring everyone can find something to suit.
Purpose-Driven
It’s not just about looking good - it’s about feeling good too. Our collections are designed with intention: to help raise awareness and raise vital funds.
Positive impact
We're working towards sustainable and ethical practices in everything we do, committed to making meaningful changes for the future.
Why we love our customers
We’re continually inspired by the support of our community. When you shop with us, you’re not just a customer - you’re part of something that matters.
With every purchase, you're helping our heroes access the care and support they deserve. Together, we’re making a real impact. Let’s keep moving forward - one purchase, one step, at a time.
