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Shop Sale
Shop in a Box
do your bit

The Trading company gifts all its profits to the charity to help provide as much support for the wounded, injured and sick as possible.

More about Help for Heroes Trading

Shop in a Box

Shop in a Box Information

Increase your fundraising power at your event with the extensive range of branded H4H products you can see on this website. We have selected our most popular best-selling products and packaged them into handy "Shop in a Box" packs. You can have one of these packs for your event on a sale or return basis.

Visit one of our shops

Our Cardiff Shop

We opened our first high street shop in October 2012 in St David's, Cardiff as another way to support our Charity activities and raise money. We have now opened two more shops in intu Lakeside, Essex and Meadowhall, Sheffield. All shops are open 7 days a week.

The Wine & Hamper Company

Gallery Wall

Struggling to find a unique present? Why not consider a wine or food hamper? With 10% of the sales going to H4H, they make excellent personalised gifts for friends, family, clients or colleagues. A wide selection of hampers and an array of wines to choose from.

Mobile Shop

Mobile Shop

Our Mobile Retail Team was set up in 2010 as an additional means of raising money and increasing awareness of the Charity brand. Since then they have been keeping busy travelling all over the country attending hundreds of events from county shows to Christmas markets.