After an Army career and 22 years in the Police, John Geden was diagnosed with PTSD from his traumatic experiences in both services. He then turned to his passion of bee-keeping as a calming coping mechanism.
''I needed to do something that would give me a sense of worth and achievement, but that did not put me under too much pressure by placing huge demands on me''.
In 2018 John joined forces with Debbie Mulkern to produce WiSP balm. The balm was developed with healing properties derived from propolis from the beehives and has proved beneficial to veterans wearing prosthetic limbs, alleviating soreness. The balm is also widely used by runners, climbers and cyclists, helping to protect from chaffing, blistering and cracked skin.