0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
    Check Out Continue Shopping

    Help for Heroes Trading Limited (referred to in this Privacy Policy as “we”, or “us”) is a company registered in England and Wales, whose registered number is 06380957 and whose registered address is at Unit 14 Parkers Close, Downton Industrial Estate, Downton, Salisbury, Wiltshire, SP5 3RB.

    The purpose of this statement is to set out how we use personal information that we may obtain about you. By either browsing or registering as a user on Help for Heroes Trading website at (“the Website”) and by using the Website you agree to this policy.

    1  Information we may collect from you

    We may collect and process the following data about you:

    • Information that you provide by filling in any of the forms on the Website. This includes information provided such as your name, email address, billing address, delivery address, telephone number, product selections, credit cards or other payment information and passwords.
    • Registration or Contact Form(s) or when you sign up to receive newsletters.
    • If you contact us, we may keep a record of that correspondence.
    • Details of Donations you make through the Website.
    • Details of your visits to our site [including, but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access.

    2  Use of your Personal Information

    We use information held about you in the following ways:

    2.1. To fulfil any agreement we have entered into with you.

    • To register you with our web site and to administer our web site services;
    • For assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme.
    • To notify you about changes to our Service
    • To make decisions about you using computerised technology, for example automatically selecting products or services which we think will interest you from the information we have.
    • To keep you informed of such products and services (including special offers, discounts, offers, competitions which we consider may be of interest to you. We will only contact you by electronic means (e-mail or SMS) where you have consented to be contacted for such purposes . If you do not wish us to use your data in this way, or to pass your details on to third parties for marketing purposes please contact us?

    2.2. We may supplement the information that you provide to us with information that we receive from third parties.

    2.3. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience. Please read ‘How we use cookies’ for further information.

    3  Fraud Prevention

    In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other associated companies of Help for Heroes Trading Limited, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way.

    4  Disclosure of your information

    We may give information about you to the following, who may use it for the same purposes as set out above:

    4.1. to employees of Help for Heroes Trading Limited (or associate companies) to administer any accounts, products and services provided to you by Help for Heroes Trading Limited now or in the future;

    4.2. agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs;

    4.3. to anyone to whom we transfer or may transfer our rights and duties under our agreement with you;

    4.4. if we have a duty to do so or if the law allows us to do so.

    5  Where we store your data

    5.1. In carrying out the activities specified in this section, we may transfer data to reputable companies outside the European Economic Area. We take steps to ensure that your information will be afforded the same level of protection as that required of us under applicable UK data protection legislation.

    5.2. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    5.3. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    6 IP Addresses and Cookies

    6.1. New technologies are emerging on the Internet that help us to deliver customised visitor experiences. In particular, there is a technology called "cookies" which may be used by us to provide you with, for example, customised information from our web site. A cookie is an element of data that a web site can send to your browser, which may then store it on your system.

    6.2. Cookies allow us to understand better the pages and advertisements that have been read, to determine how frequently particular pages are visited and to determine the most popular areas of our web site.

    6.3. Depending on the type of cookie we use, cookies also allow us to make our web site more user friendly, for example, permanent cookies allow us to save your password so that you do not have to re-enter it every time you visit our web site.

    6.4. If you wish, you can usually adjust your browser so that your computer does not accept cookies. If you do this, you will still be able to browse around the site but the functions that allow you to add items to your basket, set up a new account or access an existing account will not be available.

    6.5. Alternatively you can adjust your browser to tell you when a website tries to put a cookie on your computer. How you adjust your browser to stop it accepting cookies or to notify you of them, will depend on the type of internet browser programme your computer uses.

    6.6. If your computer uses Microsoft Internet Explorer or Netscape Navigator, you will need to follow these instructions after clicking onto this link ( or held by Help for Heroes Trading Limited is not responsible for the content of external websites. This link will open a new window.) Go to the heading "Manage Cookies". Click onto the option you prefer, either stopping cookies being installed, or notifying you of them. From the list provided, click onto the programme which your computer uses. If this is not shown on the list, click on the "help" heading on the bar at the top of this page, search for information on "cookies" - an explanation of how to delete cookies will appear, then follow these instructions.

    6.7. Please remember, cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites or external data suppliers.

    6.8. Your browser also generates other information, including which language the site is displayed in, and your Internet Protocol address ("IP address"). An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our web sites. We do not use your IP address to identify you personally.

    6.9. We only keep cookies for the duration of your visit to our website, except where you save your login name as referred to above.

    6.10. We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose on-line. You accept the inherent security risks of providing information and dealing on-line over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.

    7  General

    7.1. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

    7.2. You have the right to see personal data (as defined in the Data Protection Act 1988) that we keep about you, upon receipt of a written request and payment of a fee of not more than £10 to meet our costs in providing you with details of the information we hold about you. If you are concerned that any of the information we hold on you is incorrect please contact us at:

    Help for Heroes Trading Limited, 14 Parkers Close, Downton Industrial Estate, Salisbury, Wiltshire, SP5 3RB

    7.3. Please be aware that our site may link to other web sites which may be accessed through our site. We are not responsible for the data policies or procedures or the content of these linked web sites.

    7.4. How can I get my name removed for the Help for Heroes Trading Limited mailing list? You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.

    7.5. If you gave your consent in the past but now want to be removed from our mailing list, please send an email  with the word 'unsubscribe' in the subject line and the email address that you wish to be removed within the email. Please note that it may take up to 28 days to action your request. In addition, each electronic mailing we send you will contain details of how you can unsubscribe.

    7.6. How do I change any details stored on or held by Help for Heroes Trading Limited? To change any of your registered details on Help for Heroes Trading Limited, please contact us using the details given below. For further information about or held by Help for Heroes Trading Limited please read our Terms and Conditions.

    7.7. Changes to our privacy policy. Any changes we may make to our privacy policy in the future will be posted on this page. Please check this page regularly.

    7.8. Words and expressions used in this privacy policy have the same meaning as given to them in this Website’s Terms and Conditions.