We're extremely proud to announce that we have been selected as finalists for this years ACE awards! Two product ranges that have been developed in collaboration with both veterans and supporters have been shortlisted for an award.

ACE (Association of Cultural Enterprises) awards, "Recognise and celebrate the retail places and people that truly deliver consistently great experience and in doing so, become the organisation and brand top of mind among their customers and their peers."

Our Flowers of Friendship Scarf has been selected as a finalist for 'Best Product'. This scarf was designed by members of one of the charity’s support groups, the scarf has been created with true Help for Heroes spirit!

The judges said, ''A great product created with true spirit in a low-key way, representing the vital support and friendship of the group''.

The winners will be selected in March at the ACE Annual Conference, fingers crossed and we'll keep you posted!