JOHN MAKES A BEE-LINE TO SUCCESS
After a career in the Army followed by 22 years in the Police John Geden was diagnosed with PTSD from his traumatic experiences in both services. He took early retirement as a result and turned to his passion for bee-keeping as a calming coping mechanism.
“I needed to do something that would give me a sense of worth and achievement, but that did not put me under too much pressure by placing huge demands on me.”
He then went on to establish a business around his new passion - developing a balm with healing properties derived from propolis which comes from the bee-hives. In 2018 John joined forces with Aromatherapist Debbie Mulkern of New Forest Aromatics to produce WiSP balm. It has proved beneficial to many veterans wearing prosthetic limbs alleviating soreness. Not just for veterans the balm is also widely used by runners, climbers and cyclists, helping to protect from skin dryness, chaffing, blistering and cracked skin.
100% of the profit from each sale of WiSP balm is gifted to Help for Heroes when bought from shop.helpforheroes.org.uk
